Coaches vs. Cancer Classic

The Coaches vs. Cancer Classic ( is one of the most prestigious early-season college basketball tournaments. Twelve teams will compete in the event with four of them serving as regional hosts. Regional Round action takes place in early November with the four hosts advancing to the Championship Rounds, Friday and Saturday before Thanksgiving, at the Barclays Center in Brooklyn, NY. The remainder of the field will participate in a round-robin series at one of two sub-host sites.  The  Coaches vs. Cancer Classic is produced by Blue Ridge Sports & Entertainment, Inc. ( a sporting events management company based in the Shenandoah Valley city of Winchester, Virginia.   The Championship Rounds of the Classic will take place at Brooklyn, NY’s new sports and entertainment venue, the Barclay’s Center ( and will be aired by Turner Sports, a division of Turner Broadcasting System, Inc., on truTV.

Coaches vs. Cancer

The Coaches vs. Cancer program ( is a nationwide collaboration between the American Cancer Society ( and the National Association of Basketball Coaches ( that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Since 1993 the initiative has raised more than $85 million dollars to fund groundbreaking research, provide up-to-date cancer literacy, advocate for public health policies and deliver services to improve the quality of life for patients and their families. 


The National Association of Basketball Coaches was founded in 1927 and since its inception, the NABC has acted as a guardian of the game of basketball by furthering the best interests of the game as well as the players and coaches who participate.

The association currently has approximately 5,000 members consisting of university, college, junior college and high school coaches, with affiliate memberships afforded to athletic directors, other collegiate basketball team personnel and youth basketball coaches.

The NABC holds its annual convention and exhibition each spring at the host city of the NCAA men’s Final Four. Over 3,500 NABC members converge on the Final Four city to engage in five days of meetings, professional development, social events and the Final Four.

The NABC engages in many efforts to enhance the college basketball experience for players, coaches and fans. The association’s website,, features the activities of the NABC and also serves as a worldwide resource for information concerning basketball and coaching.

About Barclays Center

Scheduled to open in September 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM ( and SHoP Architects (, Barclays Center will have one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center will offer approximately 18,000 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and a restaurant.

Barclays Center will host an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, professional hockey, and NETS Basketball. Current programming alliances with Barclays Center include Golden Boy Promotions, IMG, Feld Entertainment, Lagardère Unlimited, and the Brooklyn Academy of Music.

In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, and Stolichnaya. Other sponsors include: Anheuser-Busch, The Coca-Cola Company, Haier America, HighPoint Solutions, Phillips-Van Heusen, Tyco, and Willis.

Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines and the Long Island Rail Road.

For more information on Barclays Center please visit

Blue Ridge Sports & Entertainment

Blue Ridge Sports & Entertainment, Inc. is a sporting events management company based in the Shenandoah Valley city of Winchester, Virginia. Our staff offers over 35 years of combined experience in the management of sporting events throughout the U.S. with an event resume that spans NCAA Football, NCAA Basketball, NBA Preseason, MLB Exhibitions, NHL Preseason, Golf Tournaments, All American High School Basketball, Tennis Exhibitions, All-American High School Baseball.

We create, organize, market, advertise, promote and conduct on-site management while delivering local and national sponsors for events. Our event success, strong financial track record, and industry expertise are the direct result of the skills and strengths we have acquired over the years:

  • Area market research and analysis
  • Venue evaluation
  • Publicity and advertising design and implementation
  • Extensive contract negotiation knowledge and experience
  • Promotions creation, development and on-site execution
  • Merchandising and licensing coordination
  • Sponsorship sales and fulfillment
  • Box Office administration and scaling determination
  • Travel, transportation and hospitality organization and supervision
  • All-inclusive, event-day operations expertise
  • Financial planning, budget preparation and revenue maximization
  • Unmatched attention to details
  • Long-standing relationships with venues, teams, and multiyear clients

Fishbait Marketing

FishBait Marketing, LLC represents the stars of collegiate athletics, coaches, and Hall of Famers, as the marketing and promotions representative for their respective professional associations.

Through these associations, the FishBait Marketing crew works to create and implement valued sponsorship programs which expose brands to millions of passionate and loyal sports fans culminating around some of college athletics’ most exciting events.

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